The Dieline Package Design Awards 2013: Prepared Food, 2nd Place - Not For Sale
Over 25,000 women work as prostitutes in Amsterdam. Not For Sale is a non-profit organization that stops human trafficking, providing dignified work for women vulnerable to exploitation in Amsterdam and abroad. In Amsterdam’s Red Light district, Not For Sale offers culinary training to the vulnerable, helping them prepare soups for others working in the brothels. Our job was to create a story, an identity and a series of products that was as powerful as their name and mission. Not For Sale transforms the exploited into the empowered. With each jar, women are promised a new future. This soup is Not for Sale. We are Not For Sale.
Designed by Hall
Location: Oakland, California, USA
Category: Prepared Food