The Dieline Package Design Awards 2013: Prepared Food, 1st Place - Versa Flow
Consumers have high expectations for the brands and products they choose today. They are demanding functionality, versatility and ease-of-use to fit modern needs. At the same time, brand owners and retailers are looking for ways to grow, transform and inject new life into their food products and categories.
A simple device, VersaFlow™ is a glass jar with a lip on the rim to make pouring easier and reduce mess. The jar debuted at Walt Churchill's Market in northwest Ohio, launching a new custom made marinara sauce from the market’s chef.
For Consumers, VersaFlow delivers a more user-friendly brand and product experience while reducing food waste and creating an emotional connection around sustainability. It’s an ah-hah moment every time somebody uses it.
For glass manufacturer Owens-Illinois, VersaFlow represents a glass innovation aimed squarely at re-imagining, improving and enhancing the food category, while deepening brand owner, retailer and consumer engagement with glass.
Designed by O-I
Location: Perrysburg, Ohio, USA
Category: Prepared Food