The Dieline Package Design Awards 2013: Home, Garden, & Pets, Merit – GoFin

“GoFin is an aquarium food brand, which aims at creating an unexpected delightful moment for fish owners to enjoy while fish feeding. Too often, consumers find fish pellet packaged in lots of similar plastic containers form a sea of sameness and the labeling does not communicate with emotional conviction but usually looks rather like medical product instead of food for their beloved pet. Moreover, consider how these fish food containers might ironically end up being one of the billions of pounds of plastic debris in the world’s oceans – killing more fish.”