The Dieline Package Design Awards 2013: Personal Care & Clothing, 1st Place - Bruketa & Zinic OM
Brokula&Z is a clothing brand by Bruketa&Zinic OM, made from organically grown materials. With Brokula&Z, everything good comes from within so all the clothing contains hidden messages written on the inside that can be seen only by you… and whoever undresses you. The messages are actually funny dialogs between Brokula (Broccoli) and Z (a bird) who are the main characters of the product's visual identity. We had to create a packaging that had to be as eco-friendly as possible, in line with the brand promise.
Brokula&Z packaging had to serve as a fun giftwrap and a practical protection of the product at the same time.
Like the products themselves, the packaging is also eco-friendly. The inks have ecological certificates, and the paper is recycled. Furthermore, the packaging is designed as a cup that you can use for something else after unpacking your purchase.
The biggest challenge was to design the packaging that’s easy to assemble but without using any glue and plastic. Also we had to find a recycled paper that’s good enough in terms of quality and durability, and the colors with eco-certificates.
Designed by Bruketa&Zinic OM
Location: Zagreb, Croatia
Category: Personal Care & Clothing