The Dieline Package Design Awards 2013: Non-Alcoholic Beverage, Merit - Love in a Cup

DLAWARDS merit non alcohol bev3 1

'Love in a cup’ is a promotional pack of tea, created by Morrisons as a fun and unique gift. Intended to capture a moment between loved ones, it’s the perfect way to simply say I love you. The tea bags come with five different romantic messages on the tags, to show your loved one you care every time you put the kettle on. The charming pack design incorporates a handwritten typography style and hand-drawn imagery, which adds a sense of occasion and romantic fun to an everyday task. Sometimes it’s the simplest things that create a tender moment between loved ones, from new couples to older married ones.

 

 

Designed by Elmwood

Location: Leeds, England

Placement: Merit 

Category: Non-Alcoholic Beverage 

 

DLAWARDS merit non alcohol bev3 2

DLAWARDS merit non alcohol bev3 5

DLAWARDS merit non alcohol bev3 4

DLAWARDS merit non alcohol bev3 3

 

Special Thanks to inwork and MWV