The Dieline Package Design Awards 2013: Fresh Food, 1st Place - Lufthansa Metropolitan
As part of its “Special Moments” in-flight service, Lufthansa Airlines incorporates innovative, out-of-the-ordinary ideas to pamper passengers in all travel classes on selected flights. These ideas include surprising passengers with little gifts to mark a special occasion and treating them to outstanding culinary experiences, such as vinegar and whiskey tastings
The “Metropolitan" meal boxes are the basis of the extraordinary culinary experiences from regions all over the world. In cooperation with international star chefs, various menu creations can be presented in individually fashioned, disposable inlays for ever-changing variations such as Paris version filled which French specialities or as Toscana version filled with delicious food from the northern region of Italy and so on.
Designed by Lufthansa & LSG Sky Chefs
Placement: 1st Place
Category: Fresh Food