The Dieline Package Design Awards 2013: Confectionary, Snacks, & Desserts, Merit - Maison Dandoy

DLAWARDS merit confectionary2 1

Founded in 1829, Dandoy is a traditional Brussels bakery who provides itself with a rich heritage of savoir-faire and artisanal craftsmanship. Base Design's solution for Maison DanDoy is a playful take on a long-established historical legacy: the new Maison Dandoy brand is built on a toolbox that consists of a logo, typography, illustrations, the color palette black-gold-white, and simple packaging to reduce waste. 

The visual part is enriched with brisk copywriting, from a new brand manifesto and a new baseline - Maison Dandoy, Spectaculoos Speculoos - to several taglines, craftsmen's portraits, speculoos figurine dialogues, and other stories written in a no-nonsense, humorous tone of voice. From now on, Maison Dandoy is a brand with a consistent, recognizable voice. 



Most of the Base designers worked on Maison Dandoy’s conceptualization and design. It was more a collective working process than a single-designer piece of work. 


Designed by Base Design 

Location: Brussel 

Placement: Merit

Category: Confectionary, Snacks, & Desserts


DLAWARDS merit confectionary2 2

DLAWARDS merit confectionary2 3

DLAWARDS merit confectionary2 4


Special Thanks to inwork and MWV