The Dieline Package Design Awards 2013: Confectionary, Snacks, & Desserts, 2nd Place - 'lette gift box à la ronde
The 'lette gift box à la ronde transforms the brand icon into the package itself – gift box as a grand gesture. Removing the lid reveals a field of macarons, each held neatly in place with a custom die cut tray. Recipients of the 'lette gift box à la ronde are invited to select flavors just as they would pick a bouquet from a field of flowers; transporting the experience of visiting a 'lette bakery to home or office.
Let them eat macarons! The 'lette gift box à la ronde comes in Silver and Violet and holds 60 macarons.
Designed by a l m project
Location: Los Angeles, CA, United States
Category: Confectionary, Snacks, & Desserts