The Dieline Package Design Awards 2013: Confectionary, Snacks, & Desserts, 2nd Place - 'lette gift box à la ronde

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The 'lette gift box à la ronde transforms the brand icon into the package itself – gift box as a grand gesture. Removing the lid reveals a field of macarons, each held neatly in place with a custom die cut tray. Recipients of the 'lette gift box à la ronde are invited to select flavors just as they would pick a bouquet from a field of flowers; transporting the experience of visiting a 'lette bakery to home or office.

Let them eat macarons! The 'lette gift box à la ronde comes in Silver and Violet and holds 60 macarons.

 

 

 

Designed by a l m project

Location: Los Angeles, CA, United States

Placement: 2nd

Category: Confectionary, Snacks, & Desserts

 

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Special Thanks to inwork and MWV