The Dieline Package Design Awards 2013: Confectionary, Snacks, & Desserts, Merit - Trick or Treacle

DLAWARDS merit confectionary 1

After the success of our limited edition Jubilee tin, Tate & Lyle asked Design Bridge to create one for Halloween, to help create more appeal at what was traditionally a quiet time of year for their Black Treacle brand. Design Bridge created not one tin but three, a collectable trio of ghoulish carved pumpkins that were designed to sit alongside each other on shelf and communicate with consumers. An adult brand that now engages with kids.



Designed by Design Bridge 

Location: London 

Placement: Merit 

Catergory: Confectionary, Snacks, & Desserts 





DLAWARDS merit confectionary 2

DLAWARDS merit confectionary 3


Special Thanks to inwork and MWV