The Dieline Package Design Awards 2013: Confectionary, Snacks, & Desserts, Merit - Trick or Treacle
After the success of our limited edition Jubilee tin, Tate & Lyle asked Design Bridge to create one for Halloween, to help create more appeal at what was traditionally a quiet time of year for their Black Treacle brand. Design Bridge created not one tin but three, a collectable trio of ghoulish carved pumpkins that were designed to sit alongside each other on shelf and communicate with consumers. An adult brand that now engages with kids.
Catergory: Confectionary, Snacks, & Desserts