The Dieline Package Design Awards 2013: Beer & Malt Beverages, Merit - Stoutnik

DLWARDS merit beer2 1

Competition for visibility on a West Coast craft beer shelf is fierce. Stoutnik's frosted matte black bottle is immediately visible from a distance and printing techniques not usually seen on craft beer labels increase the differentiation even more. The constantly changing colours of the satellite-esque foil stamp draw the eye as the customer walks past. The stylish, sparse, contemporary design compels him to pick up the bottle. The story told in blind-embossed Morse Code seals the deal, propelling him from a state of curiosity towards a confirmed launch plan.

 

 

Designed by Hired Guns Creative

Location: British Columbia, Canada
 
Placement: Merit
 
Category: Beer & Malt Beverages 

 

DLWARDS merit beer2 3

DLWARDS merit beer2 5

DLWARDS merit beer2 4

 

Special Thanks to inwork and MWV