TruEmbroidery™ Software for Mac
"SVP worldwide launched the first complete personal embroidery soft ware for mac computers,TruEmbrodiery™ Software brand "The embroidery software industry is far from Mac friendly. To date, almost all options have been geared toward PCs. Mac users either work on a cross platform (reluctantly) or don’t buy embroidery software at all. We (redpepper) were thrilled when they asked us to help create a brand for it and then take the brand to market."
Building the right personality
Apple is known for its simple, clean design. The embroidery industry is not. We knew that a straightforward, uncluttered brand would not only resonate with our Mac audience, it would drastically stand out from any other embroidery software on the shelf. From finessing a final name and creating a refreshingly simple yet memorable logo (a flower design that pays homage to the distinct Mac “command” symbol), to building the perfect brand palette and packaging—we strategically crafted every element. Finally, the TruEmbrodiery™ Software brand was born.
Agency: redpepper, Nashville / Atlanta
Art Direction: Rachael Schendel, Lindsey Armstrong, & Katie DeSouza
Design: Rachael Schendel, Lindsey Armstrong, Danny McClain, Shelby Rodeffer, Jaron Jackson, & Sarah Bina
Photography: Neely Catignani & Carl Schulz
Bringing the brand to life
In addition to shooting custom photography, we set the tone for all future photography by outlining specific guidelines and overall tones. We even recommended sample projects that would be most appealing to the Mac mindset.