Little Big

“Morrisons has launched its new own brand baby range, Little Big, created by design agency Elmwood. The range provides parents with all the products they need to care for their baby including nappies, wipes and toiletries. Elmwood worked closely with Morrisons to deliver Little Big, which launches in stores throughout June. The new brand will help position the supermarket as a credible baby destination by offering products that will help parents through the different stages of a baby’s development.”