Images from Hornall Anderson
Hornall Anderson updated Quaker brand’s image – with an updated look on Larry, the iconic quaker man and unification of the brand’s global packaging. The iconic Quaker, also known as Larry received a brighter, and more optimistic look (and apparantly lost 5 lbs?).
“When Quaker faced a fragmented brand identity and waning relevance, our team dove in to find out what the brand truly means to consumers globally. We discovered that the Quaker icon affectionately known as Larry is a symbol that is meaningful around the world. So we set out to make the brand more contemporary without sacrificing its rich history. Quaker isn’t just your grandpa’s oatmeal. We turned consumer perception on its head by aligning the Quaker brand with the energetic optimism of the product experience.”
