Formosa Ecology Tea Gift Set
Victor Branding Design Corp created a simple yet illustrative package design for Pin Shiang Tea Co., Ltd.'s Formosa Ecology Tea Gift Set. "The packaging design of this fine Taiwanese tea collection not only invites to enjoy a cup of tea, it furthermore communicates the necessity for the protection of certain species. The front of each tea package shows an endangered animal, most of which are endemic to Taiwan.
The charming illustrations have an emotional appeal and call for responsibility towards nature. In this context, the design also points out the importance of sustainable tea production and motivates customers to buy the gift box containing three varieties of tea."
Design: Victor Branding Design Corp., Taichung
Head of Marketing: Fred Wang, B.B. Shee
Creative Direction: Chung Yuan Kuo
Art Direction: Bee Liu
Graphic Design: Rita Chang
Copy: Lynn Lin