"The packaging design for Theodent, a revolutionary new toothpaste line, purports an extract from the cocoa bean as a non-toxic alternative to traditional toxic fluoride therapies. This toothpaste is for the discerning customer with its proprietary and patented active ingredient “Rennou”. With a new look for the oral care market, it recalls the aesthetics of the finest chocolate packaging."
"The nostalgic logotype is surrounded by classic filigree and an embossed emblem of a cacao pod. The copper foil provides a beautiful contrast against the chocolate-brown and crème-white tubes. The cap shines elegantly in a brilliant copper surface. The innovative shape of the honed tip dispenses the toothpaste in a perfectly dosed flat ribbon, to match the rectangular shape of a toothbrush head. Theodent aims to be the new gold standard in oral care."
Designed by Theodent, New Orleans
Creative Direction: Arman Sadeghpour
Graphic Design: Rencher Lann
Strategic Planning: Tetsuo Nakamoto, Joseph Fuselier
Project Management: Jantzen Hubbard
Photography: Theresa Cassagne, Anthony Verde
Tube Engineers: Jeffrey Hayet, Michael Furey
Box Printing: Karen Del Bianco