Nike Air Packaging Concept

06 15 2013 nikeairconcept 1

"Nike is in the air - To highlight the benefit of the Nike Air Max, the shoes were packed in air-cushion. The benefit of the product is transferred into the packaging, and made visible. The package provides the best possible presentation of the shoe and a height advertising effectiveness. Due to less usage of materials, it also contributes to sustainability."

 

 

Designed By: Ralf Schroeder - Packaging Design / Art Direction

Agency: Scholz & Friends , Germany
Managing Director: Wolf Schneider
Creative Direction: Matthias Spaetgens, Wolf Schneider
Art Direction: Jinhi Kim, Ralf Schroeder
Copywriter: Doerte Schuetz

06 15 2013 nikeairconcept 206 15 2013 nikeairconcept 3





HOME   |   SHOP   |   ABOUT   |   OUR EVENTS   |   THE DIELINE AWARDS 2015   |   PACKAGE DESIGN DIRECTORY   |   JOB BOARD   |   DECKSTARTER   |   SUBMIT   |   ARCHIVE

©2014 DIELINE MEDIA, LLC. ALL RIGHTS RESERVED. PROUDLY BASED IN DOWNTOWN LOS ANGELES.