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"Basin pioneered the category of handmade, natural, and indulgent bath and beauty products. After more than a decade of sustained success at upscale shopping malls and at Disneyland and DisneyWorld, Basin prepared to open its first retail outlet in the most dynamic city in America: Las Vegas.

Soon to compete with some of the world’s most powerful luxury brands and retailers, Basin came to Studio MPLS for a brand makeover. The comprehensive brand refresh included a retooling of the Basin brand language to be applied to interior architectural design, package design, and all aspects of the Basin experience ranging from stationary to signage, to uniforms, to the music heard in the store.

Suggestive of natural elements, the new language included a fresh color palette, updated Basin logo, typography, architectural applications such as wall coverings, fixtures and display design and iconic elements of the retail environment."




Designed by Studio MPLS, Minneapolis, MN

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