Before & After: Jupík Beverage

 

"Pergamen designed a new logo and packaging for Jupík beverages produced by company Kofola, one of the most important producers of soft drinks in Central and Eastern Europe.

Jupík beverages are for children aged between three and ten years. The new designs highlight the recent innovations in the product's recipe: the drinks do not contain any preservatives or artificial colours and are low in calories. The new playful illustrations of kids dressed in animal costumes invite the children to identify with the fun fruit flavours of Jupik"

 

 

The simple packaging with its soft colour scheme is significantly different from its competitors. The Jupík Aqua packaging with its illustrations of thirsty animals and the combination of matt and glossy surfaces reminds the customer of childrens picture story books. The design for Jupík Sport Aqua encourages little athletes to feel more sophisticated and that they are part of the adult world. The new simplified logo with its soft colour palette is clear and eye catching and stands out on the shelves."

Designed by Pergamen, Slovakia

 

06 10 13 jupik 2

06 10 13 jupik 4

06 10 13 jupik 5

06 10 13 jupik 6