Interapothek

06 09 2013 INTERAPOTHEK 1

"The graphic solution for Interapothek is inspired on the expression “to get to the point” (or “to the spot”, as we say in Spanish): the package shows a vivid representation of the problem and of its remedy. Embossed spots cover the package, except where the name of the product has whipped them off. The cardboard chosen has a touch and a colour very similar to human skin. On the tube, instead, the spots have a shiny finishing as a sign of an oily skin. These simple effects elicit an instant reaction on behalf of the user, who recognizes and understands the message."

 

 

As Eduardo explains: 'Acne is a very frustrating problem for adolescents as well as for grown up people. This brand offers a complete solution for the prevention and care of acne, thanks to a high-end pharmaceutical formula."

Designed by Eduardo Del Fraile, Spain

06 09 2013 INTERAPOTHEK 206 09 2013 INTERAPOTHEK 306 09 2013 INTERAPOTHEK 406 09 2013 INTERAPOTHEK 506 09 2013 INTERAPOTHEK 6






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