Coca Cola’s Botella de Hielo (Ice Bottle)

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Coca Cola Colombia released a commercial spotting Coca Cola bottles made entirely of ice, reminding consumers that as the temperature rises, a bottle of Coke is best served “Iced Cold”. In this spot we see a crowded colombian beach with people of all ages ordering and enjoying their bottle of Coke served in ice bottles on the beach. We’ve seen plenty of concept bars and parties served drinks in frozen shot glasses and tumblers before, usually in a room with controlled temperature, not in the middle of the beach on a hot summer’s day. We think it’s a pretty nifty idea for a seasonal promotion – a great selling point for a pop up bar – or a beach party. Check out the video after the jump! 

 

 

 

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