London designer, Paul Belford, created a beautiful wrap using a layout of the estate as a pattern. The "W" identity is based on a familiar view of a wine rack.

"Waddesdon Manor is the historical country seat of the Rothschild family in the UK and home to Waddesdon Wine, the official distributor for the Rothschild collection of wines."



"The identity is designed to balance the rich tradition associated with Rothschild wines with a more modern approach to the wine business."

Designed by Paul Belford, London