Miterra is a company that constantly searches every corner of Greece in order to locate the best products this land has to offer. Miterra’s mission is to bring to its customers the quality of goods that local producers reserve for their own family table and the company’s pledge to her customers is that only the very best are good enough to carry the Miterra brand.
"The design concept behind 'Miterra' was to create a premium brand that sells the best products that Greece has to offer. The symbol of the logo expresses the values, the history and the Hellenic culture using well known symbolism and it was inspired by the Phaestos Disk and its signs. The logo is strong, sentimental, austere yet easily recognizable as Greek, without being cliché.
As Miterra’ s main audience is foreign audience and cultures, the main concern designing the olive oil packaging, was to express the ultimate value of an age old product of the Greek land, with elegant and premium design.
Two olive oil variants were designed: The gold 'Limited Harvest' (Organic Extra Virgin Greek Olive oil) and the white 'Select Harvest' (Extra Virgin Greek Olive Oil).
The unique-shaped bottle (that looks like an olive fruit) reinforces both the premium identity of the product and the brand."
Designed by Sophia Georgopoulou, Athens, Greece