Majskrokar (Corn Puffs)
ICA was asked to create a playful design showing the origins of the product (Makskrokar, corn puffs):
"Since the product is clean and only contains corn and sunflower oil, we brought it back to it’s roots: the cornfield and the farmer! We used a mix of photographs and illustrations to create the feeling of craftmanship and playfulness. The result - a happy scrapping design!"
Designed by ICA Sverige AB, Sweden