Pekabesko, Naturally Made Pate

Macedonia’s Supermarket shelves are saturated with such an everyday product as Pâté. To design a line of pâté products that will stand out of the crowd is really challenging.

But, as excellent ideas always have the clearest and simplest insight, we focused on the essence of our product – naturally made pâté – pâté that contains nothing more and nothing less than pure meat. As a best way to show it, but to avoid evoking negative reactions and emotions, we chose a cartoonish style, that will deliver the message clearly, on a funny and humorous way, with traces of black humor in it.