Honest Company launched their first new product category since the founding of their company. Their vitamins product line proved to be a great challenge - it is not merely an additional item in one of their existing categories.
"We also needed to create something that would be trusted by customers. It was something they were going to be putting into their body - not just on or around it. There were so many months of thought and care put into the design and display of the line that it helps reflect upon on the quality of the product itself. Bright colors, fluid hand-drawn illustrations, and the addition of a silver foil stamp to the box carton help the line stand apart when compared to other vitamins."
Designed by Honest In-House Design Team, Los Angeles