“The brief was to create the new identity, packaging and tone of voice for Simply Sausages from Cranswick. The new design needed to reinvigorate the Simply Sausages brand and return it to its former glory to reassert its positioning and communication in an increasingly sophisticated marketplace.
The new design combines various important elements of both Martin and the brand to balance heritage, tradition, expertise and eccentricity with honesty, modernity and vibrancy to take the brand forward.”
