Parham Santana, The Brand Extension Agency, collaborated with Sesame Workshop, the nonprofit organization behind Sesame Street, to refresh its licensed consumer products packaging worldwide.
Parham Santana discovered a key insight that drove the redesign: It’s the instant, emotional connections to the characters that play out daily across countries, cultures and channels that make the brand so powerful. Whether it’s Big Bird or Cookie Monster, the Sesame Street Muppets instantly make connections with people. This essential truth guided the development of new unified packaging designs that make Sesame Street characters the stars at every brand touch point.
