Before & After: The Little Chocolate Company

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"The Little Chocolate Company asked us to help them redesign their cookie packaging to achieve a few goals."

 

 

"They wanted to achieve better shelf presence. They wanted a package that would protect the cookie more, especially in shipping. They wanted something that was less labor intensive, as the original packaging was entirely done by hand — affixing labels on two sides, adding cookies, tying the bows.

To these goals, we added our own desire to elevate the product with a more distinctive design which reinforced the Italian heritage of biscotti. Additionally, the flavor variations were emphasized by the unique colors.

The resulting design utilized stock dies, was produced by Professional Image, Inc. in Tulsa OK., and came in on time and under budget."

Designed by MEMO NY

 

Before

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After

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