Created as a teaching tool for an introductory cooking class, this cookbook was designed to improve cutting skills, before reaching the recipes inside. Students are required to actually cut the book apart by following thin cutting lines – with each slice reveals more instructions for the class. They improve their skills with each page, cut by cut.
Designed by Ogilvy & Mather, Bogota / OgilvyAction Bogota, Colombia
Client: Escuela de Cocina Carulla
Executive Creative Director: Juan Jose Posada
Creative Director: Sergio Ramirez, Ivan Mejia, Mauricio Guerrero
3D design: Luis Solano, Camilo Merizalde
