PepsiCo’s Frito-Lay is attempting to reinvent Cracker Jack, hoping that a new name and more intense flavors will attract a younger audience to the 105-year-old snack.
A new product line called Cracker Jack’d, which began to get some buzz last November, launched Tuesday in convenience stores nationwide. The company is targeting younger customers, claiming they weren’t connecting with the old-timey caramel corn and peanut product.
