jkr's Global Student Competition Winners

The folks at jkr run an annual design competition for students. After another year of exceptional entries, jkr announce the results for 2013! This year, it was all about honey, tapping into the trend for urban beekeeping. From New York to London, Tokyo to Madrid, urban beehives are becoming incredibly popular due to the exceptional quality of honey they can produce. With this in mind, jkr briefed students to construct a brand for the urban beekeeper’s company.

"We were looking for students to consider naming, product range and packaging as well as exploring how the brand would work across other touch points. The ambition was to get people thinking outside the jar and beyond the bee, and we weren’t disappointed."

 

 

First place went to Luke Thompson from Norwich University of the Arts for his fantastic ‘Worker Bee’ concept:

 

As Della Lawrence, one of jkr's design directors and a judge put it:

"We loved the way people took the same brief in completely different directions – from designing a jar of honey, to skincare or even a cafe. ‘Worker Bee’ was a standout winner; a simple and clever thought superbly executed. It had a great balance between the honey and urban parts of the brief, but it was the clever thoughts in the brand world that really brought this design to life."

 

Ruby Coulston Jenkins (Falmouth University) in 2nd place:

3rd place Ross Sweetmore (Nottingham Trent University):

& Viktor Forsman (Broby Grafiska):