Amira rice designed by Bulletproof.

"No grain of rice was left unturned! We kicked off the project by analysing the brand’s heritage, competition and category codes; our findings were gathered and filtered to inform our design brief. Being such a superior tasting product, communicating this superiority became fundamental to our brand expression and packaging designs. The name Amira (meaning princess) was a great tool to leverage for the brand icon, so we created a simple and elegant icon supported by a hand crafted proprietary font. We also delivered a palette of opulent golden tones offset with a kick of vibrant variant colour. The final design is confident, beautiful and simplistic – something only a true royal can deliver."



Designed by Bulletproof