At the heart of brand communication is the idea of traveling to exotic countries of the world, which gives us TripTea tea, and opens up a new world of flavor with each new package.

Since the brand, its communication and packaging were designed simultaneously, the semantic component was reflected in all cells at once. Naming the brand was based on two strong associations: first, TripTea is a tea travel, and secondly, TripTea tunes in the familiar and figurative word “triptych” – three-part painting, that completely reveals one key message in different subjects.