New Trojan Lubricant Packaging

“Church & Dwight sought the collaboration of their strategic partners, Product Ventures and Colangelo, to design and develop packaging for the Trojan™ brand’s noteworthy debut in the personal lubricant category.  In the research process, they discovered that consumers had a great deal of trust and confidence in the Trojan™ brand and were looking for lubricant packaging that was premium, tactilely engaging, gender-neutral, and easy to use.”