Drybar: Hair Products

Created around a refreshingly simple idea — No cuts. No color. Just blowouts — Drybar’s philosophy is simple: Focus on one thing and be the best at it. Drybar was named one of the top “100 Brilliant Ideas of 2010” by Entrepreneur magazine and has created a cult following among women of all ages across the country.

Drybar followed through with their "bar"'concept with their range of hair care products inspired by Cocktails and Refreshments. We love the continuation of the brand's strong graphics seen on thier website, in-store graphics and decor, as well as thier printed "menu." The soft seafoam green, buttery yellow, and a hint of pastel pink in combination with a friendly serif typeface brought out the feminine feel without having to rely on the typical pinks and purples. Thier "Original Formula" is presented in the now recognizable buttercup yellow and grey. 

 

 

Founded by longtime stylist Alli Webb and her brother Michael Landau, a former Yahoo! marketing executive, and her husband Cameron Webb, a creative director, Drybar went from a hip concept salon space in Los Angeles to having 26 locations in only just 3 years. Drybar's Hair Products are available exclusively at Sephora.

Designed by Drybar Team, Los Angeles