Safeway Select® Gelato

Safeway tasked Anthem to create a "current and relevant" design for its new Safeway Select® line of gelatos.

"We created an elevated, premium design that cues appetite appeal and presents the product in an artfully striking way. The unique sculptural composition for each flavor celebrates the inherent quality of the ingredients and the clean aesthetic delivers delight. From the joyful colors highlighting the flavor names and corresponding lids, to the simple type treatments, the overall package commands an unexpected and exciting presence within the frozen dessert section."



Designed by Anthem Worldwide