Rest in Pets sparked an interesting conversation between The Dieline team this morning. I had mixed feeling on this concept, the morbidity surrounding the idea of a “packaging” for our beloved pet. Once I read Mat Bogust (THINK Packaging)’s statement behind the concept, I understand the need for the product.

“The death of a beloved pet can be hugely painful, and it’s difficult to plan for such a sad event. But think back to your early childhood memories of pets passing away. Goldfish flushed unceremoniously down the toilet. Guinea pigs and bunnies wrapped in old tea towels, and cats squashed into shoeboxes. Surely our furry family members are worth a bit of forethought?

Give your furry friend a dignified farewell with a personalized, biodegradable casket.”