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Awake Chocolate

by Jessica Sanchez on 05/14/2013 | 2 Minute Read

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Stay awake with caffeinated chocolate! It will make you a night owl.

"When this Toronto-based company came to us, they had a great idea and a fledgling brand. Seeing the far-reaching potential, (caffeinated chocolate, what a great idea) we dove in with a complete rebrand from the ground up."

 

 

"Starting with the identity, we created a new look and feel, a spokes-character (Nevil, the owl), as well as branded swag. We even got to design the bar itself.

Then it was on to create a loyal fan base through both digital and physical engagements—featuring an Ambassador program for campus reps, a nation-wide college campus Eyes Wide Open Tour, website, facebook presence, and even a Twitter feed for Nevil.

In the end, we delivered a truly transformational brand complete with a transmedia campaign designed specifically to deepen the brand’s relevance based on each media’s strength." 

Designed by Tether

 

 Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph