Founded in 1903 as a wine and soft drinks business, Önos now produces jams, marmalades, juices and pickled vegetables from the small village of Tollarp, Sweden which are then sold throughout Scandinavia. To convey this lengthy heritage and emphasise the personality of the brand, multidisciplinary design agency Amore developed a new packaging solution that embraces a traditional illustrative approach, frames it with good quality, contemporary typography, a good eye for space, a simple layout, and the distinctive finish of a die cut label and tab.
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