London Velvet

Recently launched into the UK market, London Velvet is a relatively new commodity in the world of ales. It is a rare and difficult blend that combines two popular tipples, Porter Ale and Cider, mixed together to form this very unique drink. The result is a tantalising and refreshing drink which assumed the name of London Velvet from that point forward.






"Equator were briefed to create a new brand that can compete in both the ale and cider market, where consumers understand the brand's proposition but don't feel alienated by the contemporary offering of mixing these two classic drinks.
The end result was a design that was very well received by both the client and the consumer research that subsequently followed. The creative manages to introduce the 'old v's new' thinking by displaying a balance of two sides - black v's purple, Big Ben v the London Eye, two traditional drinks with one contemporary delivery. A fun brand that doesn't take itself too seriously in a category that can all too often appear stagnant in it's consumer approach."
Designed by Mark Grey - Equator Design Consultants (UK, USA, AUS, IRL, CHN)