Next after it’s products, a company’s packaging is it’s strongest brand representatives. Goodmorning Technology was involved in a long term packaging strategy project developing the visual identity for Jabra´s Music category. Jabra designs and produces high end headsets, speakers and music products. The gloabl company needed a global packaging strategy to create a visual coherence of approximately ten products and more than twenty SKU´s for a better retail experience, awareness and enhancing sales – a corporate brand awareness to attract customers from a distance on the shelf. A solid consumer knowledge and packaging experience resulted in the new and solution.
Goodmorning Technology designed a solution that:
- Attracts from a distance on the shelves
- Guides the customer to choose the right music product
- Is easy to handle both for sales staff and customers
- Create a brand awareness and a visual belonging in the category
- Sales advocacy in retail
The packaging was introduced to the market by spring 2013 and has been greatly appreciated. The design, sound and comfort of Jabra´s new Revo Wireless headphones are all being praised. And so is the retail packaging they come in. Goodmorning Technology created an exclusive hard case package along with a protective carrying case. Jabra Revo Black has become one of best-selling Headset available in the market today.