Student Spotlight: Allison Chambers

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Allison Chamber's has a unique style. She has been a professional cake decorator, a volunteer on a organic farms in France, a museums cataloguer, and a really truly awful karaoke singer. Along with a freshly printed diploma from Capilano's IDEA program and a not-so-recent BFA from the Alberta College of Art and Design, she truly brings all of her into her projects.

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"This packaging is part of a brand strategy for Cite Art, Design, and Culture Publications, a concept for a new high-end art bookstore in Vancouver. Artists and writers create to evoke emotion, stimulate thought, and provoke response. That is also Cite’s raison d’être.

For Cite's in-store packaging, I gave the pieces a clean, slightly industrial feel, similar to a gallery space before artwork is hung. This influence led me to a straight-forward, descriptive treatment of the graphics on the packaging, where what is inside is shown graphically and to scale on the packaging. I utilized the brand colours, typefaces, and form of the logo on the packaging, to maintain integrity across the brand, while avoiding any sense of facade or ornament. The packaging relies on form and function, to maintain credibility with its target market of educated, creative professionals."

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"In addition to brand development, this project called for creating a strategy to reduce packaging waste at baseball games. Nostalgic script from by-gone days inspired the logo. Fans can re-use their ‘Game Seasoned Nuts’ tin game after game, or even store a prized baseball. Season ticket holders get the branded tin holding their tickets, a coupon for nuts, and a baseball signed by the players. The goal of the project is to increase loyalty and fan base, while developing a sustainable, environmental solution."

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Designed by Allison Chambers

"All projects where created while attending the IDEA program at Capilano University in North Vancouver, BC Canada."