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Mom Brands

by Richard Baird on 05/01/2013 | 3 Minute Read

Editorial photograph

MOM Brands may be best known for their signature Malt-O-Meal breakfast cereals, but it’s the branding and packaging Kick’s done for various challenger brands that has won them new shelf space in the crowded, competitive breakfast cereal aisle. In fact, in 2011, MOM Brands surpassed Post to become the #3 ready-to-eat cereal maker in the nation.

 

 

"Our branding and packaging concepts help these value brands stand out in new ways. From the rugged, regional appeal of Bear River Valley to the illustrated nature scenes created for Mom’s Best Cereals to packaging fronts that ask how do mass competitors stack up against Spooners, Kick has remembered that value shoppers aspire to better breakfasts, too. That’s why authenticity of ingredients and environmental responsibility are key to our messaging across all brands.

Kick’s packaging systems also use color and graphic stories to differentiate at the shelf. So cereal flavors within each brand are easily identified — and so our brands stand out whether they’re in a big-box retail store or a small, local co-op. MOM Brands has been so successful with challenger brands, they’re expanding their product offerings into snack bars, smoothies, baking mixes and other tasty treats."

 

 

Stefan Hartung, Co-Founder of Kick, and Jennifer Sall, Creative Director of MOM Brands will be discussing this at The Dieline Package Design Conference in June:

Competing Outside the Box

Stefan Hartung, Co-Founder, KickJennifer Sall, Creative Director, MOM Brands

Meet the creative minds who have innovated mass market breakfast cereal packaging, competing with 64 feet of big-brand cardboard billboarding. Jenny and Stefan will share how they won shelf space for wholesome cereals by staying true to multiple brand stories, respecting the budgets of mom shoppers and minimizing their impact on mother earth — from neighborhood co-ops to the biggest of the big box retailers. But "no cardboard waste, no cardboard taste" is just the beginning. They'll also be serving up the business strategies and stats, as well the creative approach that rounded out these breakfast success stories.

 

 

 

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