Before & After: Monster Health Food Co.

“Monster Health Food Co. is an Australian-owned family business, producing a healthy range of porridge and muesli. Monster had a great name and a great product, but their packaging was over-complicated and lacked clear positioning. Asprey Creative created a new brand and brand-focussed packaging that not only introduced an element of fun, but also brought to life their uniquely genuine and healthy positioning. Our redevelopment of this brand included moving to a new packform that has a matt finish, is easier to open and decant, and improved visibility of the front face.”