Featured image for EQ8

EQ8

by Jessica Sanchez on 04/30/2013 | 2 Minute Read

Editorial photograph

EQ8, the natural energy drink, appointed London agency Biles Inc to refresh its packaging design as part of the launch of a new and improved recipe formulation.

 

 

“The 'energy'drinks market is booming, stretching from high-energy boost brands such as Red Bull and Monster, to the more sports linked brands like Lucozade, while the high energy brands promise a boost from zero to plus, EQ8 is a natural alternative promising a much more restorative solution, lifting consumers back to their normal selves. The vignette of colour running up the pack is reflective of the uplifting benefit, and the wild nature illustration reflects the natural product attributes. The logo is bold and assertive combining with the more gentle background to communicate both sides of the brand’s proposition ‘natural’ and ‘energy’. The equals symbol reflects the restorative nature of the drink and gives the brand a mnemonic for the name EQ8… ‘Equate’.
“EQ8 meets a growing consumer need for a 'better for me,' natural energy drink. EQ8 contains fruit juices and naturally energizing ingredients including ginseng, green tea, guarana and a little natural caffeine from the green coffee bean. EQ8 is gaining a strong reaction from consumers who like the idea of an energy drink but do not associate with the extreme branding of mainstream offerings.”

 

 

 

 

Editorial photograph