Before & After: Mederma
Stretch marks never looked better! "Mederma® Stretch Marks Therapy is lighting up retail shelves with a stunning new package upgrade that addresses major retail challenges. Merz engaged branding partner, Little Big Brands to answer the call."
"The laundry list of hurdles to overcome with the package redesign was daunting. Mederma® Stretch Marks Therapy has one retail facing, is usually on the bottom shelf, and is housed amongst a disparate array of skin care products, all with heavy blocking. It also has a $40 price tag, which is higher than most drugstore products, and which also earns it security devices like Lucite keepers and spiders in some stores.
“We needed major impact and a huge step forward in terms of perceived quality. From custom structure to material and process upgrades to bold new branding and graphics, every inch of this package was carefully crafted.”
“We have a fantastic product that was often overlooked on shelf because its aesthetic was so quiet. The redesign not only gave Mederma Stretch Marks Therapy a much more premium look, it also works better functionally for the consumer. And the best part - you literally cannot miss it!”