“Partly Sunny designed a new brand identity and packaging system for Moon Valley Organics, a company that makes personal care products from the purest ingredients available.
The design strategy centers on the idea of folk wisdom—simple, time-tested and connected to the earth—positioning their products as both wholesome and effective. This approach was infused with a fresh color palette to stand out in a drab sea of natural products. Every packaging design effort was aligned with their sustainability values, to bring good things into the world while doing the least harm possible.”