Gaiam Banyan&Bo for Target
Gaiam, a global health and wellness company, was looking to launch a premium line of yoga products at Target to compete with yoga brands like Manduka and Lululemon. Banyan & Bo was the result of Wink's naming, branding and packaging strategy which was executed into 200 high yoga store locations.
Designed by Wink, Minniapolis
Creative Directors: Richard Boynton, Scott Thares
Designers: Richard Boynton