Gaiam Banyan&Bo for Target

Gaiam, a global health and wellness company, was looking to launch a premium line of yoga products at Target to compete with yoga brands like Manduka and Lululemon. Banyan & Bo was the result of Wink's naming, branding and packaging strategy which was executed into 200 high yoga store locations.

 

 

Designed by Wink,  Minniapolis

Creative Directors: Richard Boynton, Scott Thares 

Designers: Richard Boynton

 

Tiffanie Pfrang