Just because it’s eco-friendly doesn’t mean it literally has to be green. Hear about the origins of the Honest Company and how embracing design as a tenet is an effective way for Honest to stand out in increasingly crowded, eco-conscious consumer product categories. Give people something they are proud to use and willing to showcase on their countertops—or on their child’s bottom!

Born in Iowa, raised in Northern California and currently based in Los Angeles, Tim is responsible for the continued development of the Honest Company brand and its creative vision through product packaging, design, print, web and mobile applications.

Hankins pursued design to explore his creative interests: art, music, film, games and technology. A childhood hobby became a career when Hankins joined ARTISTdirect in 2000. He then founded his own firm where he designed for diverse clients such as Walt Disney Records, supermodel Marisa Miller, and the LA Philharmonic.