An incredible life-saving project that uses the empty space between Coca-Cola bottles in their shipper crates to deliver health supplements to developing countries:

You can buy a Coca-Cola almost anywhere you go in the world, even in the most remote parts of developing countries. In these same places 1 in 9 children die before their fifth birthday from preventable causes. Most die from dehydration from diarrhea. With that in mind, Simon Berry, founder and CEO of Cola-Life is working with Coca-Cola to open their distribution channels in developing countries to carry ‘social products’ – oral rehydration salts and Zinc supplements – to save children’s lives. It had been selected by The Design Museum as Product Design of the Year 2013.