Hops & Grain Brewing: "The One They Call Zoe" Pale Lager
Named after the owner/brew master Josh's zippy and energetic Papillion, “The One They Call Zoe” from Hops and Grain Brewing in Austin, Texas, is a companion and compliment to it’s already successful Pale Dog pale ale.
"We’re proud to introduce our can package design for “The One They Call Zoe”. Hops and Grain Brewing in Austin, Texas, has just begun canning this pale lager as a companion and compliment to it’s already successful Pale Dog pale ale.
Zoe just happens to be owner/brewmaster Josh’s zippy and energetic Papillon. Like most, she’s a full on agility wizard, fast as lightning. The beer is brewed in a mildly traditional manner, very similar to many of the German lagers of the old world but then dry-hopped to add an extra layer of complexity. It’s excitedly drinkable and a perfect match of personalities.
In this new design we’ve introduced a bold color and made refinements to the brand style. These have helped to both enhance the overall appeal of the can and ensure better success and consistency in the printing process."
Designed by Derrit DeRouen at DeRouen & Co, Austin, Texas
In partnership with Larry McIntosh at the MAD House