The Norwegian Chef Eyvind Hellstrøm has made a seamless career transition from the elite position as Chef and part owner of the 2 star Michelin restaurant Bagatelle in Oslo and president of the Bocuse D´Or Europe to a popular and loved TV personality masterfully advocating the joy and importance of home cooked meals.
"Our vision for Hellstrøm Aquavit was to create a brand that would celebrate the personality and challenge the product category.
Erika Barbieri, Creative Director and Partner of OlssønBarbieri:"Enkelt og Perfekt" (simple and perfect) is Hellstrøm´s mantra and we regarded it as the essential ingredient for the integrity of the brand. Authoritative, masculine, accessible and heritage were additional ingredients to shape the product and take decisions in terms of materials, bottle shape, execution, tone of voice and colors. To silkscreen the bottle was a choice to "reduce" and aspire to an iconic and sharp brand personality, together with allowing the product to transmit a feeling of heritage and trustworthiness.'
The ingredients on the front and the measuring scale on the side are both homages to the chef world.
The extra flint bottle model is produced and silk screened by Verallia in France
Designed by Olssøn Barbieri As, Norway
Client: Moestue Grape Selections
Photograper names: Sigve Aspelund, Stian Broch, AJBStudio